| Who you contact | Usually the freelancer directly. How to reach them depends on the person. | Often an account manager or project lead. Contact options depend on the agency. | You do the work yourself, with the builder's help resources. | Your own named AI employee, by email. It tells you it's AI. |
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| Making a change | Depends on the freelancer's process and your agreement with them. | Often a request through a ticket, email or call. The process varies by agency. | You make the edit yourself in the builder. | Email your AI employee. It replies with a plan, then a preview link. |
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| What goes live | Depends on what you agree with the freelancer. Many will ask for your sign-off. | Approval steps vary by agency and contract. | Whatever you publish yourself. | Changes you ask for go live only after you reply APPROVE. On Grow, small search tweaks like page titles can go live without APPROVE unless you turn on Approval mode. |
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| Pricing | Pricing depends on the freelancer. It may be hourly, per project or monthly. | Pricing depends on the agency. Many give a custom quote. | Builders usually charge a plan fee. Your own time is extra. | Prices are published on /pricing: Care $149/month or Grow $599/month for sites up to 100 pages, plus a one-time setup fee from $1,500. Sites over 100 pages get a written quote. |
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| Monthly care | Depends on whether you arrange ongoing work. | Varies by contract. | Upkeep is up to you. | Care: a monthly Care Update staged for your APPROVE, a tune-up of links, sitemap, llms.txt and accessibility, and a short summary. |
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| AI search | Some freelancers offer it. Ask. | Some agencies offer it. Ask. | Depends on the builder's tools and your own work. | Grow: a monthly check of which businesses AI tools name for your top questions. No one can promise you'll be named. |
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| Your accounts | Who holds the domain and logins depends on your agreement. Ask before you start. | Who holds the domain and logins depends on your contract. Ask before you start. | Usually your own account with the builder. Moving the site elsewhere can be limited. | Your domain stays in your name, and your photos, text and files stay yours, as your client agreement explains. Except for founding sites, once all invoices are paid you can ask for an export of your site files, as your client agreement explains. |
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