Do suite numbers matter?

Write them the same way everywhere. On Google, they go in the second address line.

Do you update my Google Business Profile?

No. Your profile stays in your control. On Grow, we tell you if it doesn't match your site.

What about my old phone number?

Take it off your site and your listings, then search for it to find anywhere it still shows up. If you can, keep the old line forwarding until the listings are fixed.

Will matching my info get me ranked higher?

We can't promise rankings. Matching info helps customers reach you and makes your business easier for search engines and AI tools to recognize.

Why your business info needs to match everywhere

Your business name, address and phone number should read exactly the same on your website, your Google Business Profile and every other listing. People call this "NAP." When it doesn't match, customers call an old number or drive to an old address. Search engines and AI tools also have a harder time telling that all those mentions are the same business.

What NAP means

NAP is short for name, address and phone. A lot of people add hours and your website address too. One business, one set of facts, written the same way everywhere.

Google's guidelines for Business Profiles ask businesses to show up the way they're "consistently represented and recognized in the real world." They also say your name should match what's on "your storefront, website, stationery."

Why it matters when they don't match

Customers. A wrong number on one page or an old address on a listing sends people to the wrong place. Some may not try again.
Search. Google pulls info about your business from your site and from mentions around the web. When the facts conflict, it's harder for Google to know which one is right.
AI tools. When someone asks ChatGPT or a similar tool about a business like yours, it builds its answer from what it can find. Mixed-up facts give it less to go on. We can't promise any AI tool will mention you. Matching facts just take away one reason it might not.

What counts as a mismatch

Different names ("Smith Plumbing" on the site, "Smith Plumbing & Heating LLC" on a listing; a made-up example)
An old phone number still on a page, in the footer or in a PDF
A tracking or call-center number in one place and your real number in another
An old address after a move
Suite numbers written different ways ("Ste 200", "#200", or left off)
Hours that don't agree
Two Google profiles for the same business

Where to check

1Every page of your website, including the footer, the contact page and any PDFs
2Your Google Business Profile
3Apple Maps and Bing Places
4Facebook and any other social profiles
5Industry sites you're listed on, like Yelp, Angi, Houzz or a trade association
6Your email signature, invoices and quote forms

Search your old phone number and old address in quotes. Anything that comes up still needs fixing.

How to fix it

1Pick one version of your name, address and phone, and write it down. Use your real-world name, the one on your sign and your paperwork.
2Fix your website first. You control it.
3Fix your Google Business Profile. Put a suite number in the second address line. Google doesn't accept P.O. boxes or virtual offices as a business address. If you work from home and go to your customers, Google says to hide your address and set a service area instead.
4Fix your other listings one at a time. Start with the ones your customers use most.
5Use a phone number you control. Google asks for a number that's "under the direct control of the business."
6Check again any time you move, change your number or rename the business.

What we do

On our Grow plan, we keep your name, address and phone the same across your site, and tell you if your Google Business Profile doesn't match. We don't edit your Google profile or your other listings. Those stay in your control, and we tell you what to change.

On every plan, a change to your site goes live only after you reply APPROVE.

Get my free site review

Your free site review includes an AI-mention check: we ask 3 AI tools your top local questions and show you who they named.

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FAQs

What counts as a mismatch?: Anything a customer or a search engine could read as a different business: a different name, an old number, an old address, or hours that don't agree.
Do suite numbers matter?: Write them the same way everywhere. On Google, they go in the second address line.
Do you update my Google Business Profile?: No. Your profile stays in your control. On Grow, we tell you if it doesn't match your site.
What about my old phone number?: Take it off your site and your listings, then search for it to find anywhere it still shows up. If you can, keep the old line forwarding until the listings are fixed.
Will matching my info get me ranked higher?: We can't promise rankings. Matching info helps customers reach you and makes your business easier for search engines and AI tools to recognize.