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What a good website review checks

Short answer: A useful website review tells you, in plain words, whether customers can find you, reach you and trust what they see. At the least, it should check phones, forms, Google tracking, page titles, broken links, your business details, and whether AI tools mention you. It should end with a short list of fixes, most important first, not a 40-page report.

The 10 checks

  1. 1Does it work on a phone? Plenty of visitors will see it on one. Text should be readable without zooming, buttons should be easy to tap, and the phone number should be tappable.
  2. 2Is it secure? The address should start with https, with no browser warnings.
  3. 3How are your contact forms set up? Send a test. Check where the form posts, that it uses https, and that the message lands in an inbox someone reads.
  4. 4Is Google tracking set up? Look for Google Analytics and Search Console. Without them, you can't see your visitors or which pages bring calls.
  5. 5Can Google find your real pages? Check the sitemap and robots.txt. After a rebuild, it's common to see a sitemap still listing old or placeholder pages.
  6. 6Any broken links or dead pages? Click every menu item. A "Page not found" on a service page loses that visitor.
  7. 7Is the information current? Hours, prices, services, staff, the copyright year. Old details make people wonder if you're still open.
  8. 8Do your name, address and phone match everywhere? Your site, your Google Business Profile and your listings should all say the same thing. (Why this matters.)
  9. 9Does each page say what it's for? Page titles and descriptions should name the service and the town, in the words a customer would type.
  10. 10Do AI tools mention you? Ask ChatGPT, Perplexity and Google the questions your customers ask. (How to run that check yourself.)

Questions to answer before any redesign

  • Who owns the domain, hosting and Google accounts today? (You should. See /you-own-it.)
  • Which pages bring calls or form leads now? Keep those addresses, or redirect them.
  • What do customers ask most? The site should answer those questions.
  • How many pages and blog posts do you have? Page count usually drives the setup price.
  • Who'll make changes after launch?

What our free site review gives you

  • How many pages your site has
  • The top 5 things we'd change
  • Whether Google tracking is set up
  • How your contact forms are set up
  • An AI-mention check for your top 3 local questions
  • A quote: your setup fee and the plan we'd suggest

One page, by email, about your site only. One per website.

Nothing on your site changes. You don't share any logins or passwords. We only look at your public pages.

Your free site review includes an AI-mention check: we ask 3 AI tools your top local questions and show you who they named.

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Do it yourself

You can run all 10 checks on your own with a phone, a browser and a test form. If you'd rather not, that's what the review is for.

What a small business website costsWhy your business info needs to match everywhereOutsource your company website or keep it in-house10 questions to ask before you hire a web designer9 signs your website is costing you customers

FAQs

Does the free site review cost anything?

No. There's no charge, and asking for one doesn't sign you up for anything. One per website.

Do I need to share logins?

No. We only look at the pages anyone can see. Never send us a password.

What if my site has over 100 pages?

Ask in your free site review, and we'll quote it before you pay anything.

What if I don't have a website yet?

Tell us that on the form. We'll suggest the plan and quote a brand-new site.

Will you change anything on my site?

No. The review only looks. Nothing changes unless you sign up and approve it.

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