How do I know if my website is losing me customers?

Check the basics on your phone: can you find and tap your phone number right away, does your contact form reach an inbox someone reads, and do your hours and address match Google? If any of those fail, you may be missing some calls.

Do I need a new website or just fixes?

Often just fixes. If the site works on phones, you can change it easily and your info is correct, a few targeted changes may be enough. A rebuild makes more sense when the site is hard to update or doesn't work well on phones.

How often should a small business website be updated?

Any time your hours, services, prices or contact details change, and give it a quick look a few times a year so nothing goes stale.

9 signs your website is costing you customers

Most small business websites don't break in an obvious way. They just send people to the next business on the list. You can check for the common problems yourself, on your phone. That's how a lot of your customers will see your site too.

1. You can't find your phone number right away

Open your site on your phone. If you have to scroll or hunt for the number, a customer in a hurry won't bother. The number should be at the top of every page, and tapping it should start a call.

2. Your contact form doesn't reach anyone

Fill out your own form and send it. Did the message show up in an inbox someone checks every day? Forms break quietly, often after an email change, and nobody notices until a customer says "I filled out your form a while ago."

3. Your hours, address or phone don't match Google

Look up your business on Google and compare it with your website. If the hours, address or phone number are different, customers don't know which to trust. Search engines can get mixed up too. See why your business info should match everywhere.

4. It's hard to use on a phone

Text you have to pinch to read, buttons too close together, menus that don't open: each one is a reason to hit the back button. If you wouldn't want to use your site on your own phone, your customers won't either.

5. The first screen doesn't say what you do and where

Someone landing on your home page should be able to tell right away what you do, where you work and how to reach you. A big photo and "Welcome to our website" doesn't tell them any of that.

6. Nothing has changed in years

Old prices, a 2019 copyright line, a "new" service from five years ago, or photos of staff who've left all tell a visitor you might not be paying attention. Some will wonder if you're still open.

7. You don't know whether it brings in any work

If nobody can tell you how many calls or form messages came from the website last month, you can't tell whether it's working. Basic tracking answers that.

8. You can't make a simple change without paying or waiting

If updating your hours means a support ticket, an invoice or a long wait, the site will fall behind. Ask who can make changes, how fast, and what it costs. Our guide on what a small business website should cost covers what's normal.

9. AI tools don't mention you

Some people now ask AI tools things like "Who's a good roofer near me?" Ask a couple of them a question a local customer might ask, and see who they name. AI answers change and can differ for each person, so treat it as a snapshot, not a score. See how to check what AI tools say about your business.

If you checked three or more

You may not need a brand-new website. Sometimes a few fixes cover most of it. Start with the ones that cost calls: the phone number, the form and matching business info. If you're thinking about switching website companies, read how to keep your old links working first.

Want a second set of eyes?

Our free site review is a one-page look at your own website: the 5 things we'd change first, whether tracking is set up, how your contact forms are set up, a short AI search check and a quote. The review doesn't commit you to anything, and you can ask us to stop following up any time at help@juhmp.ai. Get your free site review. Want to know what a good review covers? See what a website review should include.

What a small business website costs Why your business info needs to match everywhere Outsource your company website or keep it in-house What a good website review checks 10 questions to ask before you hire a web designer

FAQ

How do I know if my website is losing me customers?: Check the basics on your phone: can you find and tap your phone number right away, does your contact form reach an inbox someone reads, and do your hours and address match Google? If any of those fail, you may be missing some calls.
Do I need a new website or just fixes?: Often just fixes. If the site works on phones, you can change it easily and your info is correct, a few targeted changes may be enough. A rebuild makes more sense when the site is hard to update or doesn't work well on phones.
How often should a small business website be updated?: Any time your hours, services, prices or contact details change, and give it a quick look a few times a year so nothing goes stale.